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Walking the Chicken Road: A Cultural Journey Across Belgium

Discover a unique route through Belgium where culture, history and everyday charm converge. 'Chicken Road' is not just a name; it is a symbolic route that winds through picturesque villages, medieval towns and timeless landmarks. From the Gothic cathedrals of Ghent to the artisan markets of Wallonia, each stop offers a glimpse into the country's rich heritage. Join us as we explore this cultural route and uncover the hidden stories behind Belgium's most captivating destinations.
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Who We Are: The Story Behind Chicken Road

At Chicken Road, we believe that the best way to experience culture is one step at a time. Our mission is to guide travellers through Belgium’s rich cultural landscape, highlighting the hidden paths, historic landmarks and living traditions that define this vibrant country.

Created by a small team of travel enthusiasts and culture lovers, Chicken Road is more than just a route — it's an invitation to slow down, explore in depth and connect with the stories behind each destination. Whether you’re wandering through medieval towns or tasting local delicacies, our aim is to enrich your journey with context, care and authenticity.

Join us in rediscovering Belgium, one cultural stop at a time.

Highlights Along the Chicken Road: Must-See Cultural Landmarks

Grand Place, Brussels

Step into the heart of Brussels at the Grand-Place, a UNESCO World Heritage Site. This historic square, surrounded by ornate guildhalls and the striking Town Hall, tells the story of Belgium’s political and artistic heritage.

Gravensteen Castle, Ghent

Gravensteen Castle is a medieval fortress with a dramatic past. It offers panoramic views of Ghent and immersive exhibitions on medieval life. It is a living reminder of Belgium's feudal past and architectural prowess.

Basilica of the Holy Blood, Bruges

Tucked away in the cobbled streets of Bruges, this Gothic-Romanesque basilica houses a sacred relic and exudes spiritual grandeur. With its intricate interior and centuries-old legacy, it is a true cultural treasure of West Flanders.

Mons Belfry

This baroque-style belfry, the only one of its kind in Belgium, rises above the city of Mons. A UNESCO World Heritage Site, it symbolises civic pride and offers sweeping views of the surrounding area.

Latest Stories from the Chicken Road

Brussels Celebrates Summer Culture Festival

This July, Brussels will turn into an open-air stage as the Summer Culture Festival returns. With everything from classical concerts in city parks to modern art pop-ups, it's the perfect place to stop on the Chicken Road this season.

Discover Wallonia’s Open Heritage Days

Every September, Wallonia opens the doors to hundreds of historic buildings and private estates. Join the thousands of locals and travellers who explore hidden castles, abbeys and manors for free every year.

Flemish Harvest Markets Are Back

Experience rural culture at its finest at traditional Flemish harvest markets. From local cheeses and craft beers to folk dancing and storytelling, you can experience the culture first-hand just off the Chicken Road.

Why Walk the Chicken Road? Discover Culture With Depth and Meaning

The Chicken Road is more than just a path on a map; it’s a journey through the heart of Belgium’s cultural landscape. In a world of fast travel and rushed sightseeing, we offer something different: the opportunity to slow down and forge a genuine connection.

At each stop, you can discover local stories, centuries-old architecture, authentic cuisine and regional traditions that continue to shape Belgian identity. From grand UNESCO landmarks to quiet village squares, the Chicken Road invites you to discover the hidden gems that most travellers miss — the subtle, the meaningful and the authentic.

Whether you’re a first-time visitor or a seasoned explorer, our carefully designed route provides clarity, inspiration and depth — offering a cultural experience for those who value authenticity over algorithms. Choose the Chicken Road and rediscover the joy of thoughtful travel.

FAQ

Our Cultural Partners

We are proud to collaborate with museums, heritage organisations and local initiatives that share our passion for culture, history and sustainable travel. Together, we offer you authentic experiences along the Chicken Road, rooted in community and tradition.

Stay In The Loop With Us

Never miss a moment on the Chicken Road! From cultural festivals and exciting discoveries to invaluable travel advice and exclusive stories, we keep you updated on all the things that matter. Join our community and be among the first to discover Belgium's hidden gems and timeless traditions.

Two Ways to Discover the Chicken Road

Urban Legends & Cultural Cities
Immerse yourself in the vibrant atmosphere of Belgium’s historic cities: Bruges, Ghent and Brussels. Explore Gothic cathedrals, bustling markets and art galleries, and uncover the stories that have shaped Europe. This tour is perfect for culture lovers, m...
Scenic Trails & Rural Heritage
Explore the peaceful side of Chicken Road, where you can enjoy the green countryside, charming villages and time-honoured traditions. Sample local cuisine, meet artisans and experience the serene charm of rural Belgium.

What Travelers Say About the Chicken Road

"The Chicken Road introduced me to places that I would never have found on my own. I discovered small towns, family-run bakeries and traditions that felt truly alive. It’s a journey that stays with you.”

Sophie L.

"The perfect blend of culture, countryside and curiosity. Every stop offered something meaningful, from local stories to breathtaking views. Highly recommended for mindful travellers!”

Marc D.

“I loved how personal everything felt. Meeting the locals, hearing folktales and walking along quiet paths — it wasn't just a trip; it was a connection to the heart of Belgium.”

Anya V.

Frequently Asked Questions

What is the Chicken Road?

The Chicken Road is a cultural travel route through Belgium, connecting towns and villages with rich historical and culinary heritage. It showcases a blend of local traditions, hidden gems and picturesque landscapes.

Is the route suitable for families or solo travelers?

Absolutely! The Chicken Road is designed to suit all types of traveller, including families, solo adventurers, couples and groups. The flexible route offers plenty of stops to suit every pace.

Do I need to book in advance?

Most of the journey is open and self-guided. However, it is recommended to book in advance for cultural events, workshops and overnight stays in guesthouses during peak seasons.

Is the Chicken Road available year-round?

Yes, the route is accessible year-round, though the experience may differ depending on the season. Spring and autumn offer the most picturesque scenery, while winter brings cosy village charm.